People are strongly motivated by the clarity of their vision and purpose

You need to have a strategic plan, live by it,  work toward it and keep it simple.
Successful Business Owners are forward looking and develop a plan, use their plan to achieve goals and adjust the plan when results require it. How do you want to operate? How do you want to spend your time?

Your strategic plan guides you to your goals, helps redirect you when you get off course and can be revised to respond to changes in your business environment (Where, When, What?)